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When you enter the world of e-commerce and begin talking with various consultants the conversation eventually leads to dropping the name of “a guy” they have overseas who can mass produce your product with shoddy materials and psuedo craftsmanship, while guaranteeing great margins. There is a prolific market for cheap crap, as non discerning consumers push for more and more. While business can be built within this paradigm, it’s not building with impunity.

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