Most folks are familiar with the phrase, “when in Rome do as the Romans do.” While on this trip to visit our friends and manufacturing partners in Leon Guanojuanto Mexico I learned a new phrase, “a donde fueras, haz lo que vieres”. A loose translation of this old spanish saying is, “where you go, do what you see”. A donde fueras, haz lo que vieres in Leon means eating quesedillas under a makeshift tarpelin tent and paying scant attention to the bubbling pot from which the meat is pulled, (I’m not certain but I think I saw an eye wink at me). Most delicious street food I’ve encountered, and a Mr. PQ favorite. He wants me to make this comida at home, but I’m reasonably certain this feat can’t be replicated in the United States, because it’s not just the ingredients. It’s the hot desert air and the cool shade of the tarp, it’s the seasoning of a griddle that’s achieved by thousands of quesadillas passing over it and being cleaned exclusively by a quick scrape. It’s rumble of diesel trucks passing through the manufacturing district and banter of uniformed children walking home for a mid day meal, which happens to occur around 2, a phenomenon, to which I could grow accustomed. An hour break in the afternoon to slow down, eat, rest, breathe, then you reconvene for dinner around 8. I explained to Alvaro, our designer of leather iPhone wallet cases, we eat supper around 5:30 or 6. He was mystified how we could go 12 hours sin comida (without eating). I’ve never given it a second thought but I’d guess the practice evolved from farming life where supper, bedding down and rising up were all characterized by “early”. Alvaro and Mr. PQ have been busy with iWatch accessory designs and we think you will enjoy what we are doing with
“Mom, you know that psych test I told you I failed? Well guess what, I actually got an “A-“ on it. Apparently her ADD can also have an effect on her perceived outcomes on tests. This is the same kid who thinks she is “bad” at running track, but won a varsity letter in track and field her sophomore year, on a team that has won back to back “big” school state championships. There is a position of being your own worse critic, and then there is the perception of a kid going to school in a wealthy, white suburb where she is surrounded by a student body that averages 26.3 on the ACT, with the top 400 students achieving a 29. A respectable 21 on same exam can make a person feel “stupid”. She doesn’t even factor in that her ADD is a 50 pound anchor around her neck when trying to perform on four hour tests that are comprised of filling in little ovals with a number 2 pencil. In a competitive world it’s always good to accurately assess whom you are competing against.
Design can feel the same way. First, Apple presents to the public a mind blowing design that takes function integration to an art form. Then 100’s of case producers hit the market with their version of a product in which you will encase your iPhone.
10's of millions of iPhone 6 and 6 plus have been sold and I guarantee the percentage of those buyers who purchase a Pad and Quill case would be demoralizing on the face of it. But at Pad & Quill we aren’t interested in grabbing market share by producing a cheap piece of silicon. Our primary focus is to celebrate the craftsmen we employ by bringing to market a case that makes the ACT 29er’s pause, look, then try to replicate. We mean to delight our customers with design and function that is rarely paralleled. We strive to make our cases, sleeves and bags an organic extension of the paradigm