In the rush and crush of the holiday season chocolate has become my enemy. Not because it is lurking around every corner and it’s tempting from every store aisle shelf, shouting “indulge!” “indulge!” “I will not add a layer of insulation to your waistline as I did last Christmas!” No, chocolates seeming omnipresence does not make it the enemy. Waiting has made chocolate the enemy. Tis the season of waiting. Waiting in lines, waiting in traffic, waiting for kids concerts and events to begin. Waiting for some kids concerts to end (one can really only actively listen to so many sixth grade flugelhorn renditions of Ole St. Nick.) And while waiting I’ve developed the horrible habit of playing Candy Crush, where, at level 51, chocolate has become the enemy.
If you have not been sucked into a Gustav-like addiction to Candy Crush, you would not understand the travesty that is level 51.
Well not exactly, Kari decided awhile back that four quills is enough for this full house. Let’s just say it would be completely miraculous if we had #5 on the way… I’ll leave that there. What I mean is that one of our most popular iPad cases just had a baby brother.
-Yes this is occasion for multiple propping celebrations!
-iPad mini users, time to bask in the glow of practical goodness!
-It’s a ‘mini’ celebration of function and beauty!
I’m going to stop now.
You might ask why didn’t we do this last year? Good question, that’s why I had you hypothetically pose it. Two reasons. First, we were swamped! Seriously the growth of our iPhone cases was so huge that we could barely keep up with the newly announced iPad mini. The second reason
Having been struck with a craving for remarkably decadent chocolate, I was compelled to make my way across the street to the local gas station. Truth be told, and no great surprise here, they don’t sell decadent chocolate at my local gas station. Indeed the average lunch purchase consists of 2 hot dogs, a 20oz Mountain Dew and a pack of Camels. Our little warehouse is located in a salty area of town which is about as likely to produce Fran’s delectable Salted Caramels as it is to have a bullet free night. But I was desperate, so Milk Duds it was and I sauntered back to my pseudo cubical.
The new iPad Air has been released and it is nothing short of stunning. Heavenly, salted caramels stunning. Then comes the case, a so called Smart Cover. iPad Air with it’s sublimely slender profile and pristinely clear retina screen, encased in plastic. I think I just choked on my milk duds. You might as well encase the Mona Lisa in a cheap Walmart frame.
This morning I was demonstrating a test prep app for a coworker when a fellow co worker took note of my new iPhone 5s. He did so with such exuberance that at once there was a cadre of iPhone 5s admirers gathered around my phone inquiring as to specs and software. I know at this point I am supposed to say something remotely coherent, even intelligent about Apple and IOS technology, but instead I find myself looking with envy at my co workers clamshell phone. Mr PQ just wilted slightly, dismayed I’m certain that his tactic of showing me the new slider that gives easy access to a flashlight has barely moved the needle with me regarding IOS euphoria. I learned some time ago that while my Apple products won’t help me cultivate my garden, they do allow me to consolidate my tasks so that I have more time to cultivate my garden and that is indeed fruitful.
When you enter the world of e-commerce and begin talking with various consultants the conversation eventually leads to dropping the name of “a guy” they have overseas who can mass produce your product with shoddy materials and psuedo craftsmanship, while guaranteeing great margins. There is a prolific market for cheap crap, as non discerning consumers push for more and more. While business can be built within this paradigm, it’s not building with impunity.
“If a man can bridge the gap between life and death, if he can live on after he’s dead, then maybe he was a great man” -James Dean
The Holmes family lost it’s patriarch when Mr. Pad and Quill’s dad passed quietly through the “grey rain-curtain of this world to the white shores of a far green country”. At times like this, when your heart is stricken with grief and loss, you search, at times in vain, for words that give expression to what this dear loved one meant to you. I imagine this is why some of the greatest works of art are born in anguish and adversity.
Artistic people are always looking to capture the essence of an experience, to emote a moment or to leave an impression of themselves in their little corner of the world. In this way, technology is a great friend to artistic people allowing the easy capture of a photo, or the quick jotting of a lyric, while certainly increasing
A post from Mr. PQ
Really Brian, Part Deux? Yes, really. After Mrs. PQ's last post we got a wee bit of feedback from our French loving friends. Surprisingly they were not that excited that she placed the French language and swearing in the same category. So I thought maybe pay tribute to French in the title of this post (aka damage control).
This is the second post about why Kari, myself and the team are really passionate about the word 'Crafted'. In my previous post I mentioned our hard fought battle to find Buckram cloth that was not butt ugly. We finally did and could not be more proud of the Cartella Linen Case for the Macbook Air that utilizes a gorgeously strong linen buckram cloth.
From Mrs. PQ
The other day I saw a book entitled "How to Learn French in a Hurry", and after checking my credit cards to make sure none of the quills were covertly planning to wing their way to France, chucking their education to follow their muse, I began to ponder how one might "learn french in a hurry". Teaching a teenager to drive your new car with manual transmission immediately came to mind. There was a whole lot of "french" *that evening, coupled with the smell of a grinding clutch. Opening a report card to discover the kid was serious when she decided to "just give up on school" spring semester. As I confiscated her iPhone some sort of language accompanied the fire blazing from my eardrums, that, while indiscernible, was mutually understood.
One other way to learn french in a hurry is to go to an e-commerce site, find a product you love, and then become foiled by technology, unable to make a purchase.