Monthly Archives: January 2015
It’s a new year, and here at Pad &Quill we are working with our craftsmen and our designers to roll out new products we love and we believe our customers will think are awesome. Or in Mr. PQ parlance, 'areaweSOME!!' A compounded mutation of standard English with an obligatory crescendo as he stretches the 3 syllable word to 6. He can hardly help himself however, as by the time a gold-standard prototype arrives on our marketing desk, the idea has percolated and incubated in his head, heart and soul for 6 months to a year. Having left the percolating and incubating of the four quills to Mrs. PQ, it’s hard to say he fully understands the concept of being pregnant with a child, but, he fully comprehends the labor of love it is to bring a new product into the world.
Speaking of pregnancy, I’ve noticed a new trend among our younger friends that brings announcements of new arrivals to an interstellar level of 'areaweSOMEness'. It appears one can no longer frenetically call every person on one’s contact list while one’s wife’s head hangs above the porcelain throne in a bout of morning sickness. Rather, announcing a new arrival has become an event. An event bolstered by polaroid quality images Snapfish’d into a pleasing birth announcement, a color coded designer cake procured which brings tidings of the child’s gender when served at a smartly catered disclosure event, followed by a strategically placed Facebook declaration of what said child’s name is to be.
Not being an overtly public person, it can take me a fair amount of rumination before I am ready to release any of my own creative endeavors into the public forum. Understanding Mr. PQ’s passion for our products, it can take some time for our marketing team to formulate a name that encapsulates what is essential to say about a new product, to evolve a line of descriptive copy that conveys all the 'areaweSOMEness' of
Mr. PQ and I are headed to the Consumer Electronic Show (CES) in Las Vegas this week. (Disclaimer: For those savvy social media thugs thinking to burglarize our home while we are away, allow me to dissuade you with the knowledge that a very well-armed housekeeper is on the premises and frankly, you’d be disappointed as we don’t own jack: unless you include Mr. PQ’s invaluable beard grooming kit, which he will most likely take with him as he doesn’t travel anywhere without an impeccably groomed beard).
Anyhoo. Back to CES and Las Vegas. I’ve not returned to Sin City and CES since our first traverse there in 2011. Pad & Quill was a fledgling company with a few bookbindery cases for iPad and some paper napkin sketches of wallet styled cases for iPhones. We walked 273 miles of convention center floor, barely surviving the epilepsy inducing lights and carcinogenic haboobs of second hand smoke. As you can tell, the intensity of my desire to return is surpassed only by Mr. PQ’s enraptured knowledge of my Wild intent to hike a part of the Pacific Crest Trail, as we will be in the vicinity, sort of.
Not being particularly interested in gambling, for the sake of gambling, the tables and slots hold little allure for either of us. We might plug a few quarters into a Texas Hold ‘em machine, while sipping comped drinks and watching NFL playoff games. What truly intrigue me however, are prop bets. For the uninitiated, a “prop” bet is a bet constructed as an ancillary to an event. For instance, Superbowl prop bets might include: In which quarter will Gisele Bündchen appear on the television camera, sipping Bollinger Blanc de Noir from a crystal flute in her right hand. Or in which game minute will Jerry Jones come-over flop, in a Chris Christie like frenzy, down the center of his forehead? And finally, if it is a Romo