Wednesday was Earth Day which has always struck me as a rather panicked holiday, somewhat akin to Apple Watch Delivery Day. As of 3:03 am Mr. PQ has not received his golden ticket of specific delivery date goodness. The vixen in me so relishes the possibility of my Apple Watch arriving before his. I’d likely just leave it unopened on the corner of my desk for several hours and watch his hair fall to the ground in chunks.
But I digress. I love the month of April here in Minnesota. All things nature that slumbered through winter begin to awaken and dress in their summer clothes. Having been battered by six months of blistering cold temperatures, some years without nature’s blanket of snow to protect them, other years oppressed by a concrete like slab of the stuff, I marvel at the tenacity of the more fragile lifeforms that emerge for another growing season. As a person who spends as much time in the outdoors as I possibly can, I have empathy for urban dwellers who incarcerate themselves inside steel and glass for the majority of their waking hours. They awaken on April 22nd with an alert on their iPhone 6 reminding them it is Earth Day and a sense of panic sets upon them not unlike that feeling when you wake up the day after your mother’s birthday and realize you forgot to send a card. “It’s Earth Day, I know it’s important, but I don’t know what to do!” So they go to the google and find a link to buy a tree to save their Mother.
For us land dwellers every day is Earth Day. A celebration of the dynamic tension between the fragile and the formidable, the resilient and the restive. We love the earth for it’s diversity and it’s splendor, for the stories that it writes across it’s sky and for the beauty it brings to our daily lives. And of course this passion drives us in the design of products we bring to you. The Luxury Pocket Stand for Apple Watch is one such example. A magnificent celebration of American Cherry, American Walnut and African Mahogany. Now if only the damn Watch would arrive we could move forward with production. #firstworldproblems