It’s a new year, and here at Pad &Quill we are working with our craftsmen and our designers to roll out new products we love and we believe our customers will think are awesome. Or in Mr. PQ parlance, 'areaweSOME!!' A compounded mutation of standard English with an obligatory crescendo as he stretches the 3 syllable word to 6. He can hardly help himself however, as by the time a gold-standard prototype arrives on our marketing desk, the idea has percolated and incubated in his head, heart and soul for 6 months to a year. Having left the percolating and incubating of the four quills to Mrs. PQ, it’s hard to say he fully understands the concept of being pregnant with a child, but, he fully comprehends the labor of love it is to bring a new product into the world.
Speaking of pregnancy, I’ve noticed a new trend among our younger friends that brings announcements of new arrivals to an interstellar level of 'areaweSOMEness'. It appears one can no longer frenetically call every person on one’s contact list while one’s wife’s head hangs above the porcelain throne in a bout of morning sickness. Rather, announcing a new arrival has become an event. An event bolstered by polaroid quality images Snapfish’d into a pleasing birth announcement, a color coded designer cake procured which brings tidings of the child’s gender when served at a smartly catered disclosure event, followed by a strategically placed Facebook declaration of what said child’s name is to be.
Not being an overtly public person, it can take me a fair amount of rumination before I am ready to release any of my own creative endeavors into the public forum. Understanding Mr. PQ’s passion for our products, it can take some time for our marketing team to formulate a name that encapsulates what is essential to say about a new product, to evolve a line of descriptive copy that conveys all the 'areaweSOMEness' of a design and to prepare a launch to bring tidings of gladness and great joy regarding our new cases for iPhone 6 and iPhone 6 plus. Next round I think I’ll just order a cake.