“Mom, you know that psych test I told you I failed? Well guess what, I actually got an “A-“ on it. Apparently her ADD can also have an effect on her perceived outcomes on tests. This is the same kid who thinks she is “bad” at running track, but won a varsity letter in track and field her sophomore year, on a team that has won back to back “big” school state championships. There is a position of being your own worse critic, and then there is the perception of a kid going to school in a wealthy, white suburb where she is surrounded by a student body that averages 26.3 on the ACT, with the top 400 students achieving a 29. A respectable 21 on same exam can make a person feel “stupid”. She doesn’t even factor in that her ADD is a 50 pound anchor around her neck when trying to perform on four hour tests that are comprised of filling in little ovals with a number 2 pencil. In a competitive world it’s always good to accurately assess whom you are competing against.
Design can feel the same way. First, Apple presents to the public a mind blowing design that takes function integration to an art form. Then 100’s of case producers hit the market with their version of a product in which you will encase your iPhone.
10's of millions of iPhone 6 and 6 plus have been sold and I guarantee the percentage of those buyers who purchase a Pad and Quill case would be demoralizing on the face of it. But at Pad & Quill we aren’t interested in grabbing market share by producing a cheap piece of silicon. Our primary focus is to celebrate the craftsmen we employ by bringing to market a case that makes the ACT 29er’s pause, look, then try to replicate. We mean to delight our customers with design and function that is rarely paralleled. We strive to make our cases, sleeves and bags an organic extension of the paradigm shift usually associated with an Apple release.
We believe our cases for iPhone 6 and 6 plus, in addition to our new line for the iPad Air 2 and iPad Mini 3 will do just that.